Waterfront Group · Design Prototypes

Website Redesign
Prototypes

A progressive series of design explorations for dedesgroup.com.au — each iteration refining the palette, typography, layout and content. Open any version in a new tab to review.

H
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Hero · v0

Hero Prototype

Initial hero section exploration establishing the cinematic full-screen direction, typography scale, and dual CTA layout.

Hero Only Dark Palette Concept
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2
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Version 2

Prototype v2

First full-page build — Hero, Venues, Dining, Events, What's On, Gift Cards and Footer. Warm charcoal palette with gold accents.

Full Page Charcoal Palette Playfair Display
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3
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Version 3

Prototype v3

Navy waterfront palette introduced. Gold reserved for CTAs only. Platinum whites replace warm cream. Venue accent colours per card.

Full Page Navy Palette Platinum Whites
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4
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Version 4

Prototype v4

Added "Our Family" nav dropdown linking to YiaYia's Greek Kitchen Instagram. Layout refinements to venues grid and dining blocks.

Full Page Nav Dropdown YiaYia's Link
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5
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Version 5

Prototype v5

Closest match to MagicPatterns rendered output. Dining full-bleed photos, events text positioned bottom-left, 3+2 venue grid centred.

Full Page Polished Layout Scroll Animations
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6
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Version 6

Prototype v6

Typography upgrade to Cormorant Garamond + DM Sans. Deep navy palette, Ken Burns hero zoom, native enquiry form with full validation and success state.

Full Page Native Form Cormorant Garamond Form Validation
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7
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Version 7

Prototype v7

Real content from dedesgroup.com.au — actual venue names, real WordPress images, live stats (35 yrs · 10 venues · 700 capacity), scrolling testimonial marquee, chef credits, and all real contact details.

Real Content Real Images Testimonials Stats Strip Native Form
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8
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Landing Page · v8

Landing Page v8

Paid-ads landing page focused on conversions — bookings & event enquiries. Split-screen hero with form above the fold, journey selector, 3-tier packages from $95pp, filterable venue grid, mobile sticky CTA.

Conversion Focused Paid Ads Journey Selector Packages Sticky CTA
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10
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✦ Latest

Prototype v10

A complete design pivot. Light Mediterranean editorial — bone, terracotta and olive replace the navy/gold. Fraunces × Space Grotesk, asymmetric magazine layout, numbered venue index with cursor-follow previews, fullscreen menu, marquee, drop caps and pull quotes.

New Direction Light & Warm Editorial Layout Fraunces · Space Grotesk Fullscreen Menu
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